by Gary Armstrong and Philip Kotler
| Language | English |
| Book type | Paperback |
| Utgiven | 1999-07-01 |
| Edition | 5 |
| Pages | 736 |
| ISBN | 9780130127716 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
For courses in Principles of Marketing at four year and two year colleges. This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) pedagogy—cultivating an efficient, effective teaching and learning environment.
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