Principles and Practice of Marketing | 8th edition

by Fiona Ellis-Chadwick

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Publisher McGraw-Hill Higher Education
Language English
Book type Paperback
Utgiven 2016-03-01
Edition 8
More editions 2003/4, 2012/7
ISBN 9780077174149
Kategori(er) Business, Economics & Management
 ↳ Marketing
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The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.

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