| Publisher | McGraw-Hill Higher Education |
| Language | English |
| Book type | Paperback |
| Utgiven | 2012-05-01 |
| Edition | 2 |
| More editions | 2008/0 |
| Pages | 608 |
| ISBN | 9780077131715 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
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