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Services Marketing | 2nd edition

by VALARIE A. ZEITHAML, MARY JO BITNER and Alan Wilson

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Publisher McGraw-Hill Higher Education
Language English
Book type Paperback
Utgiven 2012-05-01
Edition 2
More editions 2008/0
Pages 608
ISBN 9780077131715
Kategori(er) Business, Economics & Management
 ↳ Marketing
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