by David Jobber and JOHN FAHY
| Publisher | McGraw-Hill Higher Education |
| Language | English |
| Book type | Paperback |
| Utgiven | 2009-03-01 |
| Edition | 3 |
| More editions | 2006/2, 2009/3, 2012/4, 2015/5, 2019/6 |
| Pages | 363 |
| ISBN | 9780077125608 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing.
3rd Revised edition edition (March 1, 2009)
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