International Marketing - European Edition : European Edition | 3rd edition

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Language	English
Book type	Paperback
Utgiven	2010-03-01
Edition	3
More editions	2014/4
Pages	728
ISBN	9780077122850
Kategori(er)	Business, Economics & Management ↳ Marketing

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Description

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, its an ideal text for students studying international marketing. (McGraw-Hill)

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