by John Mullins
| Publisher | McGraw-Hill Higher Education |
| Language | English |
| Book type | Paperback |
| Utgiven | 2004-03-01 |
| Edition | 5 |
| More editions | 2006/6 |
| Pages | 640 |
| ISBN | 9780071111690 |
| Kategori(er) |
Designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned, this book concentrates on strategic decision making. It also includes a chapter on the development of marketing strategies for the contemporary economy.
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