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Nation of Rebels: Why Counterculture Became Consumer Culture

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Language English
Book type Paperback
Utgiven 2004-12-01
Pages 368
ISBN 9780060745868
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Description

Argues that Americans' constant striving for self-expression and distinction is what drives the consumer society and the continuing cycles of alternative lifestyles that involve a break with contemporary mores and values lead to new opportunities for new products, ad campaigns, and marketing efforts. Original. 25,000 first printing.
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