The 22 Immutable Laws of Branding

by Laura Ries

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Publisher	Gardners Books
Language	English
Book type	Paperback
Utgiven	2002-09-17
Pages	272
ISBN	9780060007737
Kategori(er)	Law

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Description

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding. Reprint.

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