by Em Griffin, Glenn Sparks and Andrew Ledbetter
Publisher | McGraw-Hill Higher Education |
Language | English |
Book type | Paperback |
Utgiven | 2018-03-20 |
Edition | 10 |
More editions | 2014/9, 2022/11 |
Pages | 562 |
ISBN | 9781260091564 |
Kategori(er) |
Media & Communication |
The tenth edition of a first look at communication theory justifies again the programs enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.
Instructors and students can now access their course content through the connect digital learning platform by purchasing either standalone connect access or a bundle of print and connect access. Mcgraw-Hill connect is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require connect to be used in the course. Your subscription to connect includes the following:
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