First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Biography

Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is also Professor of Computer Science at Northwestern University and the author of Things That Make Us Smart, Memory and Attention, and The Invisible Computer.

Reviews

"This book is a joy--fun and of utmost importance."

Tom Peters

"May herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite!"

Los Angeles Times