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Relationship Marketing | 1st edition

by Mark Godson

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Publisher Oxford University Press
Language English
Book type Paperback
Utgiven 2009-02-26
Edition 1
Pages 374
ISBN 9780199211562
Kategori(er) Business, Economics & Management
 ↳ Marketing
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Description

Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. (Oxford)
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