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Please note this is not the latest edition of the book, but it's much cheaper. You can find the lastest edition here.

Marketing: An Introduction, Global Edition | 13th edition

by Gary Armstrong, Philip Kotler and Marc Oliver Opresnik

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Publisher Pearson Education
Language English
Book type Paperback
Utgiven 2016-03-29
Edition 13
More editions 2014/12, 2019/14
Pages 672
ISBN 9781292146508
Kategori(er) Business, Economics & Management
 ↳ Marketing
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Description

For undergraduate courses on the principles of marketing.

 

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

 

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

 

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.

 

Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
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